This page covers the basics, free tools, and more powerful professional listening tools.
(via JD Lasica "Keywords and Keyword Marketing"
Monitoring Tools: BasicsJust starting out? Use these four listening tools.
Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. You can subscribe through email and RSS. Many people use their RSS readers to view these alerts and PR agencies use alerts to track their campaigns. You can monitor a news story, keep current with your industry and competitors and see who is writing about you.
Technorati, is the largest blog search engine in the world. Technorati tracks âblog reactionsâ or blogs that link to yours, upon registration. Search for your name on Technorati and subscribe to RSS alerts, so when someone blogs about you, you will know about it.
The most valuable part of Twitter is using it to listen.
An RSS Reader will make it very easy for you scan the results of your searches on Twitter, Technorati, and Google Alerts.
There are many other readers - here's a comparison of features from Wikipedia
For tutorials and tips for using your RSS Reader.
A Few More Listening Tools
My review of this tool
Powerful Listening Tools
Techrigy (review from TechCrunch)
Other Listening tool tips
More Listening Tools
How Does Your Nonprofit Listen? David Neff, FiSpace
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