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	Detalles last edit Sep 30, 2009 12:53 pm by guest (98.207.171.13) - 10 revisions Etiquetas editar Cancelar Listening Tools This page covers the basics, free tools, and more powerful professional listening tools. Keyword Tools Google keyword tool Wordtracker (paid service) Trellian keyword discovery (paid service) Google Webmaster tools (it's a good way to find out how Google perceives your site Google Insights Google Trends (allows you to compare popular phrases â€" you can see which terms are popular by state or region, and you can even look back at specific date and see what was popular a year ago) Google's Search based keyword tool (free) Hitwise (a high-end competitive information tool) Keyword Discovery (searches multiple databases: global premium, historical global, international, news, shopping, eBay. By entering a key phrase, you can see questions related to the search term, which helps you come up with new content ideas.) (via JD Lasica "Keywords and Keyword Marketing" Monitoring Tools: Basics Just starting out? Use these four listening tools. Google Alerts Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. You can subscribe through email and RSS. Many people use their RSS readers to view these alerts and PR agencies use alerts to track their campaigns. You can monitor a news story, keep current with your industry and competitors and see who is writing about you. How to Set Up Google Alerts Technorati Technorati, is the largest blog search engine in the world. Technorati tracks “blog reactions” or blogs that link to yours, upon registration. Search for your name on Technorati and subscribe to RSS alerts, so when someone blogs about you, you will know about it. 23 Things: Not So Technical With Technorati Twitter Search The most valuable part of Twitter is using it to listen. How To Set Up A Nonprofit Listening Post on Twitter RSS Reader An RSS Reader will make it very easy for you scan the results of your searches on Twitter, Technorati, and Google Alerts. Bloglines Google Reader Netvibes There are many other readers - here's a comparison of features from Wikipedia Feedly For tutorials and tips for using your RSS Reader. A Few More Listening Tools Going Deeper My review of this tool Powerful Listening Tools BuzzLogic Insights Radian 6 Orchestra Platform Buzzmetrics Trackur Reputation Defender Sentiment Metrics Visible Technologies Cision Brands Eye Techrigy (review from TechCrunch) Listening in a Blizzard by Beth Kanter Top 10 Reputation Tools Worth Paying For by Dan Schwabel, Mashable Free Report from Forrester on Listening Platforms Other Listening tool tips 8 ways to get the most from listening tools from Liz Strauss How To Stay Informed on CTC VISTA Using RSS and Google Alerts by Morgan Sully, CTC VISTA Project (specific to this org, but can be used anywhere) Top 10 Free Tools for Monitoring Your Brand’s Reputation by Dan Schwabel, Mashable The Art of Listening by Brian Solis More Listening Tools BackType Yahoo Pipes HowSociable IceRocket Boardreader Trendrr.com SocialMention How Does Your Nonprofit Listen? David Neff, FiSpace none Optional: comment for page history ¿Busca etiquetas?   Cancelar Tagging pages is now done in a new place. Once you have saved your changes, click on the "Page" tab and select "Details and Tags".

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This page covers the basics, free tools, and more powerful professional listening tools.